It's always been about the itty bitty teeny weeny little tiny bikini. The smaller the better. But times have changed. The 2017 season is all about the one piece. Cheeky, full rear, high leg, metallic, solid, printed, strapless; at the Swim Collective Trade Show we saw it all. We wanted it all. 

Channeling the '90s; Vitamin A launched the Leah Bodysuit, described as easily taking you from beach to rooftop. Practical shoppers are wanting pieces they can wear beyond vacation. 

We weren't sure if customers would embrace the one piece, but they have. The Becca Color Play One Piece has been a top seller across all of our collections. We have trouble keeping them in stock.

In an industry where less is more, this season more is more. A style that works for every body type, age and style of woman. A+

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January 19, 2017 — Bobbi Haas