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Bestswimwear - Hermosa Beach

1036 Hermosa Ave

Hermosa Beach, Ca 90254



Mon - Sun: 10AM - 6PM

Bestswimwear - Belmont Shore

5239 E 2nd Street

Long Beach, CA 90803



Mon - Sun: 10AM - 6PM




It all started in the Spring of 1996. A little bikini boutique, Beachy Keen Bay, nestled a block from the water in sunny Hermosa Beach, California. Strictly a swimwear shop, we slowly added in sandals and clothing. Beachy Keen saw many looks throughout the 2000s—from baby blue to chartreuse and pink.

In 2009, we decided to expand to men's clothing and shorten our name to the more gender neutral BKB. We rented the space next door, knocked down walls, added more fitting rooms, and doubled our store. Retro sports tees, denim, fedoras, and leather shoes were now coexisting among the walls of swimwear. And then it was finally time to go online. We started our Shop BKB website, but within the year had the opportunity to purchase the domain Bestswimwear. We began shipping across the nation and working hard to provide the absolute best online customer service possible.

In 2017, we realized we were suffering from a bit of an identity crisis: Beachy Keen Bay, Beachy Keen, BKB, Bestswimwear; it was time to minimize. We made the hard decision to stay with the second door, close our original shop, and start over. We ditched men's clothing. We refined our collections, hand picking our brands, focusing on the styles we love, slowly evolving into a perfectly balanced store offering the ideal fit for every woman. We designed our store with the female in mind. A warm environment where instead of feeling self-conscious, she feels secure in her own body; not limited by age, size or shape; wearing swimwear that fits, feels good, and frees her to be the woman she’s meant to be.

2020 was a unique year, to say the least. We can spare the details, but when the dust settled, and the world opened back up, we were able to open a second location in the beautiful Belmont Shore neighborhood of Long Beach.

We have had many lives, but simply put, we are Bestswimwear.

Run for women, by women.