About Us

It all started in the Spring of 1996. A little bikini boutique, Beachy Keen Bay nestled a block from the water in sunny Hermosa Beach, California. Strictly a swimwear shop we slowly added in sandals and clothing. Beachy Keen saw many looks throughout the 2000's from baby blue to chartreuse and pink. 

In 2009 we decided to expand to men's clothing and shorten our name to the more gender neutral BKB. We rented the space next door, knocked down walls, added more fitting rooms and doubled our footprint. Retro sports tees, denim, fedoras, and leather shoes were now coexisting among the walls of swimwear.  And then it was finally time to go online. We started our Shop BKB website, but within the year had the opportunity to purchase the domain Bestswimwear.  We began shipping across the nation and working hard to provide the absolute best online customer service possible. 

In 2017 we realized we were suffering from a bit of an identity crisis, Beachy Keen Bay, Beachy Keen, BKB, Bestswimwear, it was time to minimize. We made the hard decision to stay with the second door, close our original shop and start over. We ditched men's clothing. We refined our collections, hand picking our brands, buying deep in the styles we love, slowly evolving into a perfectly balanced store offering the ideal fit for every woman. We designed our store with the female in mind.  A warm environment where instead of feeling self-conscious she feels secure in her own body, not limited by age, size or shape, wearing swimwear that fits, feels good, and frees her to be the woman she’s meant to be.

2020 was a unique year, to say the least. We can spare the details, but when the dust settled, and the world opened back up, we were able to open a second location in the beautiful Belmont Shore neighborhood of Long Beach. 

We have had many lives, but simply put, we are Bestswimwear.

Visit us:

Bestswimwear - Hermosa Beach

1036 Hermosa Ave

Hermosa Beach, Ca 90254



Mon - Fri: 11am - 7pm
Sat - Sun: 11am - 6pm

Bestswimwear - Belmont Shore

5239 E 2nd Street

Long Beach, CA 90803



Mon - Fri: 10am - 6pm
Sat - Sun: 10am - 6pm


How long have you been with Bestswimwear?

25 years since the inception. I opened the doors in May 1996 and have been here almost every day since.

What is your favorite product?

The Metier Gold No.1 perfume...it's an easy fit !

If you could travel anywhere right now, where would you go?

Fly to Paris then take the Orient Express to Venice...it just sounds romantic.

What is at the top of your bucket list?

To be a back-up singer for James Taylor or Steely Dan.

How do you take your coffee/tea?

Tea...always tea and I like it hot, black and continually being refilled.

Who is your biggest fashion inspo?

Meg Ryan, muted colors, effortless look and comfortable but fun shoes.

What is your most used emoji?

I don't use emoji's ...ever ! but I do love periods and use them in 3's at every pause. 




How long have you been with Bestswimwear?

17 years. I started working here when I was 10... 😬

What is your favorite bikini? 

The black scandal one piece from Swim Systems. The perfect suit for a 30 something.

What are you known for?

Having bangs and a million tabs open at all times.

What is your favorite thing to wear?


Where can we find you on the weekend?

Walking by the beach or in a little cafe with my family or friends. The cheese aisle at Trader Joes. Cuddled up at home binging a tv show. Cooking a favorite meal. Reading. Always reading something.

How long have you been with Bestswimwear?

I've been with Bestswimwear for 10 years in June!

What is your favorite brand?

This season I would say Onia x We Wore What, I love all of their cuts and prints. Bold stripes and dots are my favorite!

What does a perfect day entail for you?

Sleeping in LOL, making a yummy breakfast, taking a yoga class and then lounging on the beach!

If you could travel anywhere right now where would you go?

The Phi Phi Islands in Thailand

What is your favorite movie? 

Breakfast at Tiffany's (I love the apartment party scene, so cute!)

What is your favorite thing to wear?

Pretty sundresses and unique vintage pieces. 

Who is your biggest fashion inspo?

Current: Bella Hadid    Retro: Betty Page

You are next up for Karaoke. What song are you singing? 

Spice Up Your Life - The Spice Girls 

Show us how you live in your Bestswimwear for a chance to be featured #LiveinmyBest