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Sustainability is Sexy. Changing the world one bikini at a time.

Written by Best Swimwear


Posted on October 07 2019

Brand Spotlight: Vitamin A

The Vitamin A business mantra is, "Sustainability is Sexy." We live this out by actively working to change the way the swim industry operates, through our sustainable product innovation, local California production practices, and our support of organizations who work to protect and preserve our ocean ecosystems.

At Vitamin A, we feel it is our responsibility to use our voice and following to raise awareness. Vitamin A is a member of 1% for the Planet, and gives back a portion of proceeds to environmental organizations who work to protect our oceans.


Vitamin A bikinis and bodysuits are designed and made locally in California, in their signature plant-based and recycled fabrics. When we can’t make something in our own backyard, we partner with fair trade artisan groups to promote women’s economic empowerment in the developing world.


Vitamin A has been the leading innovator of sustainability in swimwear since it launched in 2010 with its first original recycled nylon premium swim fabric, EcoLux. Today, the collection features a variety of textiles includ- ing recycled, organic, and plant-based fabrics.